Despite the steadily increasing growth of internet use within Australia, and recognition by small business owners of the importance of having an online presence, according to the MYOB Business Monitor survey, two thirds of Australian businesses say they still don’t have a website.
More than half of surveyed business owners also agreed that the internet was a critical channel for marketing and promoting their businesses.
The MYOB survey shows that nearly a third of businesses with a website increased revenue during the past year, compared to 23% which did not have a website.
MYOB CEO Tim Reed says :
“A website presence is a relatively low-cost way for small business to punch above its weight but businesses were failing to tap into the opportunities.”
It was found that more recent start-ups were more likely to use a website as part of their business operations and marketing.
The survey highlights that 65% of business less than two years old have a website compared to 32% of businesses between five and 10 years old and only 25% of businesses aged over 10 years.
The survey reveals that 73% of businesses don’t use email marketing, 82% don’t use social media and 85% don’t sell anything online.
Some business owners have suggested that they don’t feel that they need an online presence because their customers don’t purchases their goods or services online.
However, whilst the point of sale might not be online most introductions between business and customers now happen on the internet via online web searches.
If your business does not currently have a website and you are confused by the technology or unsure what you need to do to create one, our Website in a Day Workshop, might be just the thing you you need to to get started on a DIY Website. This Hands On workshop provides you with the knowledge and experience you need to create and manage your own website.
If you realise that your business really does need a website but you don’t have the time (or inclination ) to create it yourself, we can build a website for you in just a day.
Andy Henderson, the Director and Head Trainer at In a Day, manages the day to day operations of our Brisbane (Carina) Training facility. Andy has more than 20 years experience in Search Engine Optimisation, Web Design, and in excess of 10 years WordPress website development.